I secured a partnership with the Hard Rock Hotel, and this month we launched "The Diamond Package" – a hotel stay that includes a VIP experience at A BEAUTIFUL NOISE, including a signed Playbill, post-show meet-and-greet, complimentary drink, and a restaurant credit.

Launched a collaboration with Bacall's restaurant located in the theatre district. This partnership included a specialty cocktail, "A Beautiful Noise" added to the menu, ABN stuffers in all the checks, and promotion on their social media.

We hosted a cast album signing event at the theatre for A BEAUTIFUL NOISE on October 18th. Over 80 people showed up to get their album signed and meet the cast.

For those who wanted anything signed other than an album, people were asked to donate a minimum of $25 to the Parkinson's Foundation. Some donated upwards of $250 to have multiple items signed.

To celebrate Neil Diamond's birthday, the cast called him to sing "Happy Birthday," and then our team passed out 1,000 black & white cookies to audience members as a surprise & delight birthday treat.

The cookies from Green's Bakery were negotiated for a partner discount with promotion on both A BEAUTIFUL NOISE and Neil Diamond's social channels.

Organized a Valentine's Day collaboration in partnership with Bouqs. When customers purchased 2 tickets to A BEAUTIFUL NOISE, they received 2 dozen roses from Bouqs to give to their Sweet Caroline.

In collaboration with NYC tour guide and influencer @hereinnyc, I launched "Neil Diamond's New York" – a guided audio tour of locations that were instrumental in Neil's development as a musician in NYC. The tour is available for purchase through Gesso and is being promoted in collaboration with their team, John Friia, and A BEAUTIFUL NOISE social channels.

I negotiated with Dylan's Candy Bar to supply 800 assorted chocolate bars to be handed out for audience members exiting the theatre following our 500th performance, at an estimated value of $3,000. In return we agreed for A BEAUTIFUL NOISE to share a post about Dylan's to our social channels.

In collaboration with our partners at Broadway Plus, I arranged for a pop-up performance and conversation with members of the cast from A BEAUTIFUL NOISE.The facility purchased 50+ tickets to the show for their residents and the event was supported by covered on Fox 5.