As part of the AKA partnerships team, I helped plan and execute a series of activations for the month of October that spanned from giveaways and illusions lessons to trivia and ghost stories to boost Tuesday Night ticket sales. 

We offered audience members temporary Dark Mark tattoos, and everyone received a commemorative Dark Mark window card signed by the cast.

Fans got to sip on free samples of a non-alcoholic specialty autumnal beverage. Hershey’s Chocolate World offered a raffle, and Chip City provided 1,300 cookies for a post-show snack.

Theatre historian Tim Dolan of Broadway Up Close shared a spooky ghost story about the Lyric Theatre, which was followed by trivia with cast member Brittany Zeinstra.

Skylar Fox led 100 patrons in an illusions demonstration and offered insights into the magic of HARRY POTTER AND THE CURSED CHILD. The AKA Team ordered custom show-branded poker chips for guests to have for the magic demonstration.

Halloween at the Lyric featured intricate pumpkins carved by Maniac Pumpkin Carvers, a costume contest, and a special one-night-only photo op in the lobby.