To kick off & JULIET's 1st Anniversary celebrations, we launched a search for & JULIET’s biggest fan. One winner received two premium tickets to & JULIET and a post-show meet-and-greet with cast members, roundtrip flights to NYC, and show swag.

We received donations from partners that included a stay at the Sofitel New York, dinner at Charlie Palmer Steak, a makeover from MAC Cosmetics, and a photo shoot with Broadway and music photographer Rebecca J. Michelson.

For & JULIET's 500th performance on Broadway, we partnered with Creative Goods and MAC Cosmetics for the "500th Soirée Giveaway."

In partnership with Broadway Barks and Creative Goods, we released a customizable pet bandana. Both & JULIET and Creative Goods sent out emails to announce the partnership to their audience bases. The bandanas are available for purchase on our merchandise site, and 10% of proceeds will go to Broadway Barks.

As a Valentine's Day treat, we surprised audience members with branded conversation hearts featuring phrases and lyrics from the show. These were also sent to influencers to post about.

I secured a partnership with with Janie's Life-Changing Baked Goods to launch two & Juliet themed cookies on Pi Day.

We celebrated 'It's Gonna Be May' all month long with special partner offers, a sing-along performance, and surprise giveaways at the theatre.

Partner offers included specials from:
Rent the Runway, Bar Mexicana, Mermaid Oyster Bar, Schmackary's, Juliet Wine, Romeo's Bar, Chillhouse, Pink Taco

To celebrate the launch of our new :60 spot for & JULIET, we produced an & JULIET-branded menu in partnership with Pink Taco that is now available at their Times Square location.

Menu items include:
"...Baby One More Time" Pink Tacos
"I Want It That Way" Taquitos
"It's Gonna Be Me" Tres Leches Churros

Treats were dropped off for the iHeart team to try. This was shouted out on air in a national mention.

In celebration of & JULIET's first anniversary on Broadway, we hosted a week-long series of activations!

We invited 70 students from NYU Steinhardt, Marymount Manhattan, and Pace University to participate in a Times Square pop-up performance of "Roar." & Juliet's Dance Captain, Brittany Nicholas, was on hand to teach everyone the choreography. Our team worked closely with the Times Square Alliance on all logistics, including reserving the space and promoting the event.

In celebration of & JULIET's first anniversary on Broadway, we hosted a week-long series of activations!

Hershey's Chocolate World offered a “sweet” surprise and delight for audience members exiting the theatre after the matinee. We passed out 1,000 Hershey's Kisses to audience members along with coupons for free chocolate bars at their store.

In celebration of & JULIET's first anniversary on Broadway, we hosted a week-long series of activations!

After the sing-along performance, Julie James (Sirius XM) hosted a talkback with principal cast members to discuss their journey with the show and first year on Broadway. Hershey's Chocolate World provided two treat-filled gift bags that were given to two random audience members who gave us their seat numbers in advance.

In celebration of & JULIET's first anniversary on Broadway, we hosted a week-long series of activations!

We partnered with Abbode, a home goods and embroidery shop, to do a pop-up bag embroidery station where audience members could receive free embroidery with purchase of an & JULIET tote bag. Merchandise sales were over $3,000 that evening, a higher average than normal. Additionally, we worked with Creative Cakes NY to come up with a special cake for a post-show curtain call celebration.