DISNEY’S WINNIE THE POOH SHOW
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Opening Night
Each of Winnie the Pooh’s opening night guests received a jar of honey and complimentary beverage card courtesy of two partnerships I set up with Zach & Zoë Sweet Bee Farm and Honeybrains.
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Schmackary’s Cookie
In collaboration with Schmackary’s, I worked on “Pooh’s Honey Pot”, their signature cookie of November 2021, to celebrate the show opening in NYC.
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The Great Hunny Hunt
Working with 9 restaurants, cafés, and bakeries around NYC, I placed show-branded Hunny Pots with QR code signage linking out to the website to get show tickets. Each place offered a special show-themed treat or discount.
Vlog Content
Influencer Marketing
Worked with creators in the family, Disney, and live entertainment space to generate buzz surrounding the launch of Disney’s Winnie the Pooh Show in New York City.
Aligned with food-focused creators to support partnerships including ice cream treats with Mister Dips and Taiyaki.